No one has cornered the ‘professional sneaker’ market?
Idea: Converse or Nike partners with some Fortune 500 company to allow professional sneakers as a campaign to update the modern professional attire. Get other large, thought-leading companies to change their policy on sneaker wearing and let the market follow-up. I’m sure you could charge pretty decently, too.
Wearing “professional tennis shoes” to the office is not new, but after a quick google search I don’t see that anyone has branded this as their own idea. It’s a great excuse for a new shoe line and a potential to reach new customers.
Correct me if this already exists.